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Caracteristicas
- Páginas: 23
- Fecha Edición: 2019
- Edición: 31012019
- Idioma: Inglés.
- Encuadernación: Tapa blanda o Bolsillo - Bolsillo (España) - Trade paperback (EE.UU).
- Editorial: EDITUM
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Marketing Strategy: How To Design Market-Oriented Strategies To Win
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9788417157883
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Strategic marketing decision making is becoming a critical activity in every firm because of unprecedented strategic marketing challenges and opportunities. These challengesand opportunities require more than ever marketing strategies for gaining and sustaining a competitive position. The course of Marketing Strategy: How to design market-oriented strategies to win deals with the underlying logic and processes for designing and implementing market-driven strategies. The purpose of this textbook is guiding students in their learning process and integrating what they have learned in earlier marketing courses in a strategic marketing plan.
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