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Caracteristicas
- Páginas: 210
- Fecha Edición: 2023
- Edición: 14072023
- Idioma: Inglés.
- Encuadernación: Tapa blanda o Bolsillo.
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Blue Organizations: Leaders of the Digital Age
What They Look Like and How They Act
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9788412678369
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We need a new kind of company
Until Copernicus, no one had even considered the possibility that the Earth might not be the center of the universe. It simply didn't fit into the established frameworks. No one thought that Earth was just a small, insignificant planet orbiting around a minor star in a galaxy. The dominant perspective was so strong that it shaped our view of the world. Now we find that stubbornness ridiculous because scientific evidence has motivated a shift in the dominant perspective regarding the position of Earth in the cosmos. However, we are not free from the effects of perspective under dominant paradigms. Specifically, our ideas about organizations are heavily conditioned by our experience of how we have always organized ourselves, especially since the 19th century. It seems almost like a revealed truth to us that the only form companies can take is the one that thrived as a result of the Industrial Revolution: the company built as a hierarchical organization with managers, departments, and carefully structured functional areas to ensure that no mistakes are made, and to achieve safe and efficient production of goods and services. This has been the dominant perspective for the past 100 years. And yet, companies don't have to be that way; there is another way to organize work where we can do more with less.
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