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5% dto.
Caracteristicas
- Páginas: 594
- Formato: 25,2x21,6x2,00 cm
- Fecha Edición: 2021
- Edición: 4
- Idioma: Inglés.
- Encuadernación: Tapa blanda o Bolsillo.
- Peso: 0,885 kg.
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ISE Strategic Management
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9781260092370
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<b>PART ONE: ANALYSIS</b><br/>CHAPTER 1: What Is Strategy?<br/>CHAPTER 2: Strategic Leadership: Managing the Strategy Process<br/>CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups<br/>CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies<br/>CHAPTER 5: Competitive Advantage, Firm Performance, and Business Models<br/><b>PART TWO: FORMULATION</b><br/>CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans<br/>CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms<br/>CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification<br/>CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions<br/>CHAPTER 10: Global Strategy: Competing Around the World<br/><b>PART THREE: IMPLEMENTATION</b><br/>CHAPTER 11: Organizational Design: Structure, Culture, and Control<br/>CHAPTER 12: Corporate Governance and Business Ethics<br/><b>PART FOUR: MINICASES</b><br/><b>PART FIVE: FULL-LENGTH CASES</b><br/>
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