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5% dto.
Caracteristicas
- Páginas: 928
- Formato: 26,9x20,3x1,60 cm
- Fecha Edición: 2021
- Edición: 3
- Idioma: Inglés.
- Encuadernación: Tapa blanda o Bolsillo.
- Peso: 0,823 kg.
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ISE Marketing Management
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9781260084993
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<b>Part One Discover Marketing Management </b><br/>Chapter 1 Marketing in Today's Business Milieu<br/>Chapter 2 Marketing Foundations: Global, Ethical, Sustainable<br/>Chapter 3 Elements of Marketing Strategy, Planning, and Competition<br/><b>Part Two Use Information to Drive Marketing Decisions</b><br/>Chapter 4 Market Research Essentials<br/>Chapter 5 CRM, Big Data, and Marketing Analytics<br/>Chapter 6 Understand Consumer and Business Markets<br/>Chapter 7 Segmentation, Target Marketing, and Positioning<br/><b>Part Three Develop the Value Offering—The Product Experience</b><br/>Chapter 8 Product Strategy and New Product Development<br/>Chapter 9 Build the Brand<br/>Chapter 10 Service as the Core Offering<br/><b>Part Four Price and Deliver the Value Offering</b><br/>Chapter 11 Manage Pricing Decisions<br/>Chapter 12 Manage Marketing Channels, Logistics, and Supply Chain<br/><b>Part Five Communicate the Value Offering</b><br/>Chapter 13 Promotion Essentials: Digital and Social Media Marketing<br/>Chapter 14 Promotion Essentials: Traditional Approaches<br/><br><br/>
El libro pertenece a los siguientes catálogos